27 November 2013

You know it's the Ashes in Adelaide when...

You know the Ashes is approaching in Adelaide when you drive past a KFC which has been re-branded as a part of KFC Australia's campaign to ensure their colours of red and white (the English colours) be changed to green and gold during the Ashes, as well as funny chalk board outside of pubs and diners having a dig at the English team.

The Adelaide Test starts in a weeks time and I will be there for day one and four, as well as standing side by side with my mates Dan Stapo and Sylvester Tan, who have helped me at the Baggy Green Blog over the last six years. Will be epic to watch with my Baggy Green soldiers on the hill.

Below is a picture I took outside a pub in Glenelg yesterday afternoon. Kudos to the mind behind this one!

Now, below is a photo I took of one of the KFC stores in the northern suburbs, which has been re-branded to push KFC's campaign. Looks great and below is some more information I obtained regarding the objectives of it. Well done KFC on finding a way to spread awareness of Australian cricket! The press release is below the image.


"KFC Australia has unveiled its Green & Gold makeover to celebrate the summer of cricket across the nation. In a bid to ramp up support for the Australian team throughout the 2013-14 cricket season, KFC has transformed its trademark red and white branding to green and gold because its recognisable colours also represent cricketing rivals, England.

From iconic KFC buckets to awnings and LED signage, five restaurants across three states have undergone a complete green and gold overhaul. As the Ashes kick off at the Gabba, the Clayfield restaurant in Brisbane marks the first major unveil, while Sydney Airport, and Pennant Hills (NSW), Rowville (VIC) and Prospect (SA) have also launched a complete exterior colour renovation.

The Ashes is renowned for igniting a fierce rivalry between England and Australia; and it also unites communities with energy and patriotism,” said Valerie Kubizniak, Acting Chief Marketing Officer at KFC Australia. “The green and gold transformation of our KFC stores fuses these two concepts.

As proud and long-standing sponsors of Australian cricket, we’re committed to support our team with the nation,” she said.
Over 380 litres of paint were used to renovate the five flagship KFC stores which will remain green and gold during the 2013-14 cricket season. Across Australia, a further 600+ stores are supporting the transformation with around 25,000 staff bringing to life the green and gold spirit with rebranded uniforms, as well as transforming red and white product packaging – including over 300,000 green and gold buckets.

KFC is a Gold Partner of Cricket Australia, with the Green & Gold campaign forming part of its 11 year sponsorship. The campaign will be rolled out in conjunction with KFC’s Green & Gold SkyBox coming soon during the Sydney test matches in January."

"For more information about KFC’s Green & Gold rebrand visit www.facebook.com/KFCAustralia."

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