Final ball for JOHNNIE WALKER® Local to Lord’s search
For the last three month’s Johnnie Walker has been looking for two ambassadors to embark on the ultimate adventure – to travel from their local pub in Australia, through nine countries over land and sea, taking cricket through Singapore, Malaysia, Thailand, Laos, Vietnam, China, Mongolia and Russia*.
The trip ends in London with a chance to watch Australia take on England in the npower 2009 Ashes Test at Lord’s.
Travel-hungry cricket fans now have one final chance to demonstrate how they would set up an impromptu cricket game with anyone, anywhere by submitting video clips or images to www.localtolords.com – closing date for entries is Friday 13th February.
The judging committee including Inside Cricket and Getaway presenter Brendon Julian will be looking for cricketing ability; desire for adventure and enthusiasm, initiative and creativity; charisma, charm, social skills; and the ability to teach cricket to non-cricketers.
A unique career opportunity for any budding writer, photographer, reporter or aspiring presenter, candidates will be challenged to document their adventures as they travel, including cricketing tests set by the man who’s so good they call him ‘Mr. Cricket’, Mike Hussey.
Hussey said: “This is a once in a lifetime opportunity for two adventurers to go on a unique cricket tour. They’ll take cricket to far-away, non-cricketing countries and will be constantly faced with many challenges, both mental and physical, before seeing me and the boys in action at Lord’s.”
The Johnnie Walker Local to Lord’s search will culminate in a grand final on 26th February 2009, where short-listed applicants will bat(tle) down to the last wicket in front of a high profile selection committee.
Closing Date for entries 13th February 2009. www.localtolords.com
For further information or to arrange an interview with Brendon Julian please contact Splendid Communications:
Liz Hunt on 02 9281 0004 / 0434 084 333 email@example.com
Lloyd Major on 02 9281 0004 / 0450 351 855 firstname.lastname@example.org
Notes to editors:
Entry is only open to residents of Australia who are aged 18 years or over. Employees and their immediate families of the Promoter and their agencies associated with this promotion are ineligible to enter.
- Local to Lord’s complements the Johnnie Walker® ‘Strides’ global advertising campaign. The campaign - ‘Where will a stride take you?’ launched in November 2008 and will run to February 2009.
- The 2008/09 cricket season will see Johnnie Walker launch ‘Pace Yourself, Walk Tall’ - a $500,000 advertising campaign by Johnnie Walker to promote responsible drinking among adult cricket fans
- *Full list of countries = Singapore, Malaysia, Thailand, Laos, Vietnam, China, Mongolia, Russia. The overland journey encompasses travel via train, bus, ferry and foot
- **To enter, applicants must upload a video clip or images and fill in an application form at www.localtolords.com Closing date for entries February 13th 2009. Winners will be decided by a selection panel on 26th February 2009. Full terms and conditions are available at www.localtolords.com
Johnnie Walker in cricket
The proud partnership between Johnnie Walker and Cricket Australia brings together the world's preferred Scotch whisky and Australia's most watched sport. In its third season as Cricket Australia's official Scotch whisky, Johnnie Walker will be the whisky behind the Australian international and domestic teams this summer. State representatives will battle for their spot in the peer-selected Johnnie Walker All-Star team, while Johnnie Walker ambassadors Stuart Clark, Mike Hussey and Shane Watson will do battle during the 3 Mobile Test and Commonwealth Bank Series.